Universal Music Group Appoints Oana Ruxandra as Sr. VP of Digital Strategy & Partnerships


Universal Music Group (UMG) has hired Oana Ruxandra, former Vice President of Digital Strategy and Business Development at Warner Music Group (WMG), to the newly created position of Senior Vice President of Digital Strategy and Partnerships.

Based in Santa Monica, CA, Ruxandra will officially start her new position on August 29th, reporting directly to Michael Nash, UMG’s Executive Vice President of Digital Strategy.

In making the announcement, Nash said, “At UMG, we are focused on advancing transformational business strategies in close consultation with our labels that serve our artists and promote key relationships that are critical to the evolution of the digital marketplace. With Oana, we’re bringing on board a very talented and innovative executive, who will collaborate with our labels and partners to make sure we effectively guide and harness the marketplace’s evolution to the benefit of the entire music ecosystem.”

During her time with WMG, which she joined in 2012 as Director of Digital Strategy, Ruxandra was instrumental in generating, structuring, negotiating, and maintaining strategic business relationships with the company’s global partners. In her forthcoming role at UMG, Ruxandra will help upper management and the label’s executive staff create digital strategies and implement the company’s objectives into the business of its partners.

“Digital distribution continues to rapidly create new opportunities and open new areas of the world, many for the first time,” Ruxandra said. “As a result, more people are listening to more music in more ways than ever before. This is an incredibly exciting time for music, and I’m looking forward to working closely with our labels and partners to ensure the entire value chain profits from this unprecedented access. I’m thrilled to join Michael and the incredible team at Universal Music.”

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