German audio streaming platform SoundCloud has announced a new addition to their management team, appointing business executive Holly Lim as the company’s first Chief Financial Officer (CFO).
In the newly formed position, Lim will focus on managing SoundCloud’s financial vitality and strategy worldwide. In addition, she will be responsible for helping SoundCloud assess market opportunities that will influence the growth and expansion of the company.
Lim will be based in SoundCloud’s New York office but will also spend time at the company’s headquarters in Berlin. She will report directly to SoundCloud’s co-founder and Chief Executive Officer, Alex Ljung.
“SoundCloud exists in a world where the competitive context is complex. With the addition of Holly to the executive team, she will guide our financial strategy and help us establish a long term view around how we maintain SoundCloud’s financial health and capitalize on new opportunities for growth,” said Ljung. “Holly has a distinguished track record in financial and business leadership, and brings not only a deep understanding of the dynamics at work in companies with high growth potential, but also a sense of what is needed to scale globally. We are excited to have Holly join SoundCloud’s executive team and lead our finance organization.
Embarking on a new chapter in her professional career, Lim stated: “I’m excited to work with the entire executive team at SoundCloud as a strategic business partner and lead the company’s finance strategy. This new role presents an opportunity to not only help a burgeoning company grow – but develop the company vision and strategy with an entrepreneurial executive team.”
Prior to joining SoundCloud, Lim worked at technology giant Google in the role of Director of Business Operations for their cloud-based unit, Google for Work. Lim, who holds a B.B.A. in Finance from the University of Michigan and an M.B.A. from Harvard Business School, also previously held executive positions at Motorola, Stetson, Comedy Central, New Line Cinema, and Citibank.