The beginning of a new year is a peak period for individuals interested in pursuing their fitness goals. Chart topping hitmaker Jason Derulo is looking to take advantage of this booming honeymoon phase by partnering with global dance-fitness brand Zumba Fitness to promote his latest single, “Tip Toe.”
Zumba Fitness, known for its fun choreography and fitness-party atmosphere, marketed as “exercise in disguise,” has contributed in launching hit songs from Pitbull, Shakira, Wisin, Yandel, Don Omar, Luis Fonsi, Lil Jon and, Daddy Yankee.
“Dance is central to everything I believe in, and Zumba is the brand that makes dancing accessible to everyone. Instructors all over the world have been so receptive to playing my music in their classes over the years, and so that inspired me to team up with the Zumba community to officially release ‘Tip Toe’. It also gives me an opportunity to get my music in front of millions and to be a part of their fitness journey while giving them a healthy and fun way to kick off 2018 dancing and burning calories – no doubt a win-win for all,” said Derulo.
Carolina Moraes, VP of Marketing for Zumba said, “Jason is one of the music world’s most popular artists, merging pop, dance, and urban styles to become his own genre-defying brand. The dancehall-inspired vibes of ‘Tip Toe’ fit perfectly into the Zumba class experience so it makes total sense that these two powerhouse brands come together to kick off the New Year burning calories and having a blast.”
Derulo will distribute the song and his official Zumba choreography to the brand’s extensive network of dance instructors throughout 186 countries and its legion of 15 million consumers.