Dierks Bentley Teams with Pepsi for Summer Music Campaign

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Pepsi has teamed up with country music recording artist Dierks Bentley to launch the summer phase of the ‘Pepsi Generations’ campaign in the new “This Is The Pepsi That Gets You Stuff” commercial.

Bentley is lending his celebrity influence to help Pepsi promote its collection of seasonal branded merchandise. As part of the beverage company’s marketing strategy, Pepsi is engaging music fans with exclusive giveaways, including the chance to win tickets and opportunity to meet Bentley during his Pepsi-sponsored Mountain High Tour.

Showing a deep commitment to country music, Pepsi will sponsor the singer/songwriter’s own Seven Peaks Music Festival taking place in Buena Vista, Colorado on August 31 – September 2, headlined by Bentley, Miranda Lambert and Brothers Osborne.

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